If you read this blog regularly, you know that we always caution our HBCU students about the dangers of social networking sites like FaceBook, Twitter and MySpace. We want to make sure students are not exposing themselves in negative ways to potential employers and leaving a negative footprint online.
However, we wanted to also share some new data on how social networking sites can get you hired! Is there an upside of using social networking and social media sites to impress potential employers or even grad schools? Yes.
In fact a recent survey by CareerBuilder.com showed that 45% of employers use social networking sites to screen candidates. Of the group that do, 18% say they found content on social networking sites that caused them to HIRE the candidate.
This is good news.
Here are the top reasons the employers gave for using the job seeker’s information to make a positive hiring decision:
* 50% felt that the candidate’s profile provided a good feel for the candidate’s personality and fit * 39% said the candidate’s profile supported their professional qualifications
* 38% said the candidate was creative
* 35% said the candidate showed solid communication skills
* 33% said the candidate was well-rounded
* 19% had other people posting good references about the candidate
* 15% showed candidates receiving awards and accolades
Stay positive online and read more about how social networking can influence your job search.