If you read my blog regularly, you know that I always caution our HBCU students about the dangers of social media sites like FaceBook and Twitter. I want to make sure students who are considering getting hired through social media won’t expose themselves in negative ways to potential employers and leaving a negative footprint online.
However, I wanted to also share some new data on how social media might be impacting recruiting decision. Is it possible to get hired through social media? Is there an upside of using social media sites to impress potential employers or even graduate schools? The answer is YES for both questions.
In fact a recent survey by CareerBuilder.com showed that 45% of employers use social media sites to screen candidates. Not sure of the number of people actually getting hired through social media, but we at least know that 18% of recruiters say they found content on social media sites that caused them to HIRE the candidate.
This is good news.
Here are the top reasons the employers gave for using the job seeker’s information found on social media to make a positive hiring decision:
* 50% felt that the candidate’s profile provided a good feel for the candidate’s personality and fit
* 39% said the candidate’s profile supported their professional qualifications
* 38% said the candidate was creative
* 35% said the candidate showed solid communication skills
* 33% said the candidate was well-rounded
* 19% had other people posting good references about the candidate
* 15% showed candidates receiving awards and accolades
If your goal is to get hired through social media then my advice is to stay positive with your social media interactions and read more about how social networking can influence your job search.