New York Times article shared that college admissions staff looking at social media as they evaluate candidates. In a survey of college admissions professionals, 35% of respondents said they had visited the social media pages of college applicants. Only 16% of the admissions staff said they found information that actually hurt the applicant. This isn’t great news, but it’s better than it was the year before, when more than 30% said they had found information of social media pages that disqualified candidates.
What college admissions staff say
In the article, Morehouse College Director of Admissions, Darryl Isom, said how shocked his staff was a few years ago when they realized that email addresses for applicants “made sexual innuendos while others invoked gangster rap songs or drug use.”
Branding your college negatively with social media
I happen to know this first hand because I often, in my own timeline on Twitter, have been shocked by what students say, show and discuss. I check the #HBCU hashtag often and have been surprised to see students not only using inappropriate language and photos, but doing so while mentioning the names of their colleges and universities. I can tell you that I have DM’ed quite a few students and so far they have all responded positively. Many have thanked me for helping them and cleaned up their profiles, bios and TL. Thank heavens I haven’t had any negative responses.
Teach students to use social media
Many students just don’t know that employers and college admissions staff looking at social media. Once they know, most will take action.
My job is to keep reminding them to make wiser decisions about social media use.
Read the full article here – Toning Down the Tweets Just in Case Colleges Pry