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30-second Introduction a conversation starter or killer?

I met Markell Steele on Twitter and wanted to share her great article on how to us a 30-second spot to enhance your personal branding at a networking event.

How many times have you walked into a networking event and clammed up? Everyone around you is clustered into small groups talking, seemingly already well-acquainted. At some point, you lock eyes with another job seeker standing alone and know that an introduction is on the way. So, you each make your way towards one another. Then comes the question, “So, what type of job are you looking for?”

Ugh! What do you say? Usually the answer is something like, “Oh something in marketing or project management (or fill in the blank).”

The other person just nods and mutters “Oh.”
The conversation quickly ends. Then, you slink away feeling like you just missed an opportunity and wonder if there’s a better way to say what you really want to say about the job you want.
Hopefully, this doesn’t happen to you (often).
So, what happened? The person you were talking to still doesn’t know what type of job you want and can’t help you.

As a career counselor I have this type of exchange with job seekers all the time. Fortunately, I’m skilled at asking questions to draw out the real job target, but the average person won’t take the time to ask questions to figure out how they can help you.

Here’s a better approach – prepare a simple, yet powerful 30-second introduction that opens up the conversation rather than shuts it down.
In your introduction focus on who you help, what problem you solve and what outcomes you achieve.

For example: Hi, my name is Jeff, and I’m a marketing professional specializing in creating and executing marketing campaigns. I manage the project from concept to implementation so my clients don’t have to worry about the details and can focus on their customers.
Another example:Hi, my name is Christine, and I’m an executive assistant with experience supporting finance and legal executives. I handle the details for busy executives, so they can focus on the big picture.

Here’s my 30-second introduction:Hi, my name is Markell, and I’m a career counselor. I help frustrated job seekers find career direction, so they can get the job they want in less time with less frustration. By working with me, job seekers get clear about their next steps and how to achieve their career goals.

To get started, take inventory of you accomplishments to identify the common theme among them. Think about what you have been recognized for, those times when you’ve achieved your best, and made contributions to your department or company. Think about what makes someone successful in the job your want and come up with examples of work you’ve done in those areas.

Apply the framework: who you help, what problem you solve and what outcomes you achieve; to come up with your own 30-second introduction.

When I talk with my clients about how important networking is to exploring and connecting career opportunities, they cringe. Networking doesn’t have to be uncomfortable. By applying the above framework you’ll have your 30-second introduction down and can confidently network your way into a new job. How can you tweak your 30-second introduction to be a conversation starter?

Markell Steele is a career counselor, owner of Futures in Motion, Inc. and author of Fast Track Your Career: Three Steps for Finding Work You Love. She helps frustrated job seekers find career direction so they can get the job they want in less time with less stress. Contact Markell at http://www.futures-in-motion.com/contact_us.php.
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